Berkshire Hathaway helps you price your home for optimal exposure and quick sale

In today’s tight San Diego real estate market it’s easy to think that pricing your home for sale is about “shooting for the stars”: the more you ask for, the more you get. This sounds appealing and smart… but it is neither. Pricing your home for sale is a delicate process and an experienced realtor will tell you what you need to hear, not what you want to hear. The following graph shows you that overpricing your home can result in a sale price that is under your home’s market value.

If you overprice your home and scare away your initial stream of buyers you will eventually have to either sell your home at a price that will make you unhappy or take your home off the market. Many homeowners looking to sell don’t have the luxury of waiting for a second attempt at a sale and end up taking the “low price sale” option. The first 14 days of a home being on the market is the most crucial period for attracting potential buyers, making it even more imperative that you settle on a listing price that creates emotion and not desperation.

If all of this sounds like you need a degree in psychology to sell your home, do not worry. Charles Murch at Berkshire Hathaway HomeServices California Properties uses his decades of experience to help you list your home at the proper price, often creating the excitement necessary to sell your home at a price substantially above your listing price.

Charles is ready to answer all your residential real estate questions. You can contact him here.