Riley Logsdon represents the next generation of leadership at Dana Logsdon Roofing & Solar, carrying forward a 35-year family legacy while bringing a forward-thinking approach rooted in data, innovation, and personal excellence.

Before joining the family business, Riley worked as a Data Analyst for one of the largest YouTube advertising agencies in the country, where he helped scale digital campaigns and analyze high-volume marketing data. Today, he applies that same analytical mindset to modernize the roofing and home services industry by integrating AI tools, automation, and new technologies to improve customer experience, marketing performance, and operational efficiency. His number one priority is serving his team and his customers.

Riley is also an Ironman triathlete, a Brazilian Jiu-Jitsu purple belt, a podcast host, and a certified PADI Rescue Diver, embodying the discipline and resilience he brings to both his business and life. He is a graduate of Point Loma Nazarene University and a sought-after speaker on sales, marketing, and leadership, having presented to audiences across the country.

Beyond business, Riley is dedicated to giving back by partnering annually with the Gary Sinise Foundation R.I.S.E. program to help provide smart homes for wounded veterans and their families.

Willie Moore’s life story begins in Hawaii, rooted in courage, resilience, and the blending of rich histories. Born on February 18, 1960, at Tipler Hospital, Willie was raised in the warm sands and waters of ‘Ewa Beach. His father, John Moore, was a Pearl Harbor survivor—just 22 years old and stationed at Ford Island when he bravely used his small tender boat to pull fellow servicemen from the harbor’s waters during the attack, making repeated trips to bring them to safety.

His mother was born on Lanai to a Korean immigrant family and began working at the Dole Pineapple plantation at age 9, earning only a few cents a day. In 1940, her family moved to O‘ahu, where she became a live-in housekeeper for a professional hula dancer known as Mama May. She was only 12 years old when she began that work—and still a young teenager when she witnessed Japanese planes soaring overhead on December 7, 1941.

Willie’s early childhood in Hawaii was carefree and barefoot, filled with ocean days and the rhythm of island life. At age six, everything changed when the family relocated to El Cajon, California. The transition brought culture shock—and laughter. Willie was placed in special speech classes for speaking Pidgin, and he was sent home with notes pinned to his shirt reminding him to keep his shoes on. Over time, he adjusted, but those memories remain among his fondest illustrations of who he was and who he became.

Willie attended Granite Hills High School, graduating in 1978. Through family connections, he entered the roofing trade, enrolling in the Roofer’s Union program at Mesa College and earning his journeyman credentials at JP Witherow Roofing. At that same time, he discovered another passion: coaching youth baseball. Willie coached in the La Mesa Pony League, leading several standout All-Star teams—including one that beat a young Aaron Boone, now manager of the New York Yankees.

After years in roofing, a chance opportunity led him into the linen industry, where he spent a decade as a route driver for National Linen Services.

In 2003, National Linen Services was purchased, and the new company culture left much to be desired. But fate intervened in a memorable way: after opening a fortune cookie that read “An employer will offer you good news,” Willie received a call from Ralph Rader inviting him back to RC Young to run sales. That moment marked the beginning of Willie’s long and valued relationship with The Executives’ Association of San Diego as an RC Young representative.

For the past nine years, Willie has brought his experience, warmth, and work ethic to Dana Logsdon Roofing & Solar.

Willie married his high school sweetheart, raised three wonderful children—Janelle, John, and Colleen then divorced.

A new chapter began when Willie met Carlee through a mutual friend. Carlee has been married for eight years. Through their marriage, Willie also gained a wonderful stepson, Cameron.

“Thank you to everyone at the Executives’ Association for welcoming me back. Let’s make it a great New Year ahead!”